STORYBOARD
M24 WEEKEND PREMIERE
This spot highlights the premiere movie each week on Movies 24. Generally, the films on the channel are romantic comedies with a 'feel-good' theme. I wanted to convey this and found that 'love' and 'chocolate' both release the 'happy' chemical serotonin. By combining tropes of romantic comedies and chocolate, I hoped to capture the mood of a relaxing afternoon and indulge in Movies 24. role: concept | design | art direction | animation